This groundbreaking move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for  thousands more farmers to benefit from the Fairtrade system.

Given that it sells 300 million of these is the UK & Ireland each year, this is a big step forward.  According to the Independent, Cadbury’s move will improve the livelihoods of forty thousand cacao farmers in Ghana.

We’ll be getting in touch with Cadbury in Australia to find out when they’ll be following suit….