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Deliciously good Fair Trade news from Cadbury
By Michael Cebon | March 12, 2009
It’s not often that I get to blog about unambiguously good news here, so it’s a pleasure to report that Cadbury in the UK has committed to certifying as Fair Trade all the cocoa used in it’s Dairy Milk chocolate bars:
This groundbreaking move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for thousands more farmers to benefit from the Fairtrade system.
Given that it sells 300 million of these is the UK & Ireland each year, this is a big step forward. According to the Independent, Cadbury’s move will improve the livelihoods of forty thousand cacao farmers in Ghana.
We’ll be getting in touch with Cadbury in Australia to find out when they’ll be following suit….
Topics: Fair Trade, Globalisation & Development, Good News | 1 Comment »
April 28th, 2009 at 11:10 pm
haha Mike…
Unambiguously good? What side of the debate were you on a few years ago?
A mainstream brand is signing on…